Privacy, short and plain
This site collects as little as it can.
Last updated: 14 November 2026
The newsletter
The newsletter runs on Substack. The sign-up form on this site is Substack’s own, shown inside the page: your email goes straight to Substack, which may set its own cookies in that form. Every email has an unsubscribe link.
Booking a call
Before you book I ask for your first name, your business email and a few short questions. Your answers are saved as you go, so I can follow up if you stop halfway. I keep them for up to 180 days and use them only to reply to you. They are also passed to Calendly with your booking. The calendar on the booking page is Calendly’s own, shown inside the page, and Calendly may set its own cookies there.
The calculator and tools
Collect nothing. They run inside your browser. The numbers you type are never sent anywhere or saved. A result is shared only if you press a share button yourself.
Cookies and tracking
No cookies. No advertising trackers. Your light or dark mode choice is saved in your own browser.
Who else is involved
Cloudflare hosts the site and stores the booking-form answers. Substack runs the newsletter, Calendly schedules calls, and a store handles payment and sales tax when you buy. They receive only what you type into their forms.
Your choices
Unsubscribe with the link in any email. To have your details deleted, reply to any email from me and ask.